Project Listed — Problem Statement, Target Users and Pain Points

Problem Statement

The challenge to make a temporary, short list for groceries, gifts or parties and share with other people.

Target User

Grocery shopper: family members, roommates

Gift shopper: family members, domestic friends, long distance friends

Party planner: family members, friends, co-workers

User Data Collection

Questionnaire: https://forms.gle/4CuZkt4nNF3e5gUA7

I divided the questionnaire into 3 sections: shopping/grocery lists, Christmas lists, and party planning lists. 32 anonymous responses were collected in total.

Shopping/Grocery lists

My goal for this section is to understand people’s shopping habits, tools they use and how they deal with pain points.

Q: Do you shop for you and your household?

This is a screening question to helps me know whether the person shops for groceries and household items. If the person does not, they may skip this section.

90% of the responses answered “yes”.

Q: Do you make shopping/grocery lists? If you do, what do you use?

This question helps me to learn about shopping habits, specifically using the shopping lists.

70% of the responses make shopping lists, 60% of those people use “pen and paper” or “the default notes app on their phones”.

Q: Anyone else in your household goes (grocery) shopping? How do you coordinate to avoid buying the same item twice or forget to buy something?

This is another screening question to help me know whether the person shops alone or share the list with others. If they share the list, how do they deal with the pain point.

60% of the responses say there are other shoppers in the house, and 50% of them use “text” to coordinate. The second most popular answer is “talk in person/on phone” with 30% responses.

Quotes

“Sometimes I get things that I don’t need 😅🤦🏻‍♀️”

“We always have an excessive quantity of pickles… mostly because even if they aren’t in the list, they get purchased!”

Christmas lists

My goal for this section is to understand people’s shopping habits for Christmas/gift lists. I’m curious of whether people make wish lists and share with others.

Q: Are you making a wish list for yourself?

This question shows whether people are inclined to make a wish list for themselves. If they do, in what form?

50% of the responses do not make wish list. For those who make wish lists, 18% of them “keep it on their phone” or “add to shopping carts”. 10% of them use Amazon wish list.

Q: Are you going Christmas shopping for others this year?

This is a screening question to know whether the person is going to shop for others and make a shopping list.

90% of the responses says “yes”.

Q: Did you get any wish list from anyone?

This question helps me to learn about people’s habit of making a wish list for others.

35% of the responses choose “think about it by myself” or “the others mentioned it briefly”. 20% choose “text” or “talk in person/ on phone”.

Q: How do you avoid buying the same item as someone else?

This question helps me understand how people deal with the pain point of sharing list with others.

55% of the responses say “I’ll take my chances”, and 45% choose to “talk about it with others”.

Quotes

“Since all my families gift purchases were done online this year, it would have been nice to have a registry-like app to create wishlists with that was broader than Amazon and did a better job of tracking items that were already purchased”.

Party planning

The last section tackles the issue with making lists for parties. My goal is understand how people plan parties and what pain points do they have.

Q: Have you planned any parties this year?

This is a screening question to know whether the person has planned any parties this year.

70% of the responses say “yes”.

Q: How do you send out invitations?

I’m curious to learn how people keep track of party attendees and how do they interact with them.

60% of the people use “text”, and 50% uses “Facebook Events/Group/Posts”. 30% relies on “word-of-mouth” and 25% sends out “invitation cards(including digital invites)”.

Q: If you planned a party with others, how did you coordinate the party details?

This question helps me understand whether people plan parties together and how do they make the planning list.

60% of the people choose to “divide and conquer(assign people with tasks)”, and 45% chooses to “talk in person/on phone”. 40% chooses “Google Sheet/Excel”.

Pain Points

Shopping/grocery lists

• the current tools are insufficient in updating the list
• people are not strict to the list, so they often get things they don’t need
• people prefer fast and convenience tools over an new app
• accidentally deleting items/budgeting for young adults

Christmas lists

• tools like Amazon wish list only include items from Amazon
• people don’t like to share their wish lists with others
• people are ok with getting the same item as someone else
• people prefer phone over paper

Party planning lists

• have several smaller lists are more preferred over a big list
• party lists are longer than other lists and requires more robust tools than paper/texting